Factor Investing: Diversifying risks to enhance long-term performance

For a long time, traditional equity investing has aimed at generating returns rather than managing risk. But in recent years institutional investors have started to change their attitude: mitigating risk is now more important than maximising returns. 

That shift has been driven by several causes. While insurance companies are more constrained by stricter regulation, pension schemes face less stringent regulation and cannot afford significant losses. The memories of both the global financial crisis and the euro sovereign debt crisis have played their part and investors remain cautious as a result.

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