The first Europe-wide lockdown in spring 2020 sent retail markets from Scandinavia to the Iberian peninsula into an unprecedented state of collective shock. This was reflected in the European retail industry barometer, the Global Retail Attractiveness Index (GRAI), which plummeted to a historic low of 89 points in the second quarter.
A deeper crash appears to have been avoided, though. That is the conclusion reached by GfK and Union Investment, who have been compiling the GRAI for 20 countries worldwide since 2017. Despite retailer and consumer sentiment remaining stuck in the coronavirus trough, the rapid return of the GRAI (EU-15 Index) to 100 points in the fourth quarter of 2020 suggests that the steep decline has come to an end.
You can now read the full press release at the link below
