More so now than ever, consumers insist on knowing that they’re buying and eating sustainably grown food.The problem is that the agriculture sector has lacked a definitive standard for defining and measuring adherence to sustainable farming practices that can be applied across all crop types and geographies. To address that critical gap, we collaborated with industry peers and nonprofit organizations to develop a new standard for sustainable agriculture. Already being implemented in the United States, our aspirations include seeing this standard gain global traction in the years ahead.

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