Shifts & Narratives #18 - The power of narratives for investors

A narrative is a popular story that arises from the public consciousness of market events. The most viral and intense of these may dominate public attention. Narratives are rooted in popular beliefs and are not necessarily from economists’ minds.

Hence, by definition, a multitude of narratives may circulate in social interactions. They may evolve overtime and some of them may be picked up by central banks. Narratives can have different natures. For example, on top of the economic narratives, we introduce also the concept of societal narratives (environmental and social) as well as a geopolitical risk narrative.

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