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AEW (Real Estate - Europe)

2026 Real Estate Top 150 ranking: 21

The shift to rent - Unlocking senior house demand

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Today’s seniors in the UK are in a unique position relative to previous generations. They live longer, are healthier, better educated and wealthier than their predecessors. The decisions seniors make around housing are driven by quality of life, ability to manage activities of daily living, their own personal and family ...

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