Redevco, one of Europe’s largest privately owned real estate managers with around €10 billion in AUM, has adopted a more holistic approach to investments in urban areas in recent years. The company is diversifying its traditional High Street retail portfolio into mixed-use investments and other property sectors such as residential.
The shift follows a dramatic slimdown of the portfolio in terms of number of assets – but significantly not the overall value – to focus on investments in western European urban centres that Redevco’s pioneering ‘City Attractiveness’ big data research model indicated were best aligned with long-term trends including urbanisation and structurally ageing societies, that are increasingly determining the future success of real estate investments. The pendulum of Redevco’s strategy has also swung heavily towards investments that address the two great challenges of our age: climate change and social justice.
“In order to deliver the right property in the right place, you really need to know a city very well,” says Brigit Gerritse, Head of Research & Strategy at the Amsterdam-based urban real estate company. Our deep experience in retail, the most sensitive of all property sectors to technological advances such as e-commerce and fickle social trends, make us well- placed to adapt to the new investment world that is emerging and help our cities become more liveable, sustainable and futureproof.”
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