The unveiling of the hotel on Flinders Lane debuts the global Hotel Indigo brand in Melbourne thanks to

Pro-invest Group’s acquisition of the property, formerly operating as a Holiday Inn, and their sweeping $20million refurbishment.

Now a creatively curated lifestyle boutique hotel, the 216-room property’s exciting reinvention has been inspired by the history and colourful legends of its Flinders Lane neighbourhood, primarily internationally acclaimed fashion photographer Helmut Newton whose original studio was nearby.

With Newton’s work as muse, fashion, art and runway combine to invite guests into an enclave of collected and commissioned photographic artwork, starting with a dramatic lobby-gallery space and lounge – there’s even a specially designed selfie booth for guests to capture their own Newton-esque memory.

A ‘lights, camera, action’ themed design by Suede Interiors continues throughout the guest rooms that feature more local artists’ commissioned works and dynamic city views across a patchwork of heritage and new buildings. Biology care amenities, Seed & Sprout bathrobes and spacious work desks will keep guests comfortable; while Melbourne’s Cartel coffee and breakfast served in the lounge will fuel guests for a day of discovery, aided by city guides prepared by the hotel team. A mezzanine level fitness centre (opening October) with body-weight powered equipment adds to the hotel’s sustainable credentials and stylish meeting and event facilities for up to 200 guests will be complete in early 2024.

You can now read the full press release at the link below