The old symbols of success - the watch, the bag, the car - no longer tell the whole story. Increasingly, what people want to collect are experiences. Travel, hospitality and wellness have become the new hallmarks of modern luxury, shaping what many now call the experience economy. The appetite for luxury travel that surged after the pandemic was widely expected to plateau over time. Instead, it has matured into something more meaningful. As people live longer, healthier lives, connection, comfort, and experience have become the defining measures of luxury. Market trends indicate that the most valuable possessions today are not what people own, but the memories they create.

As a result, the market for luxury is expanding. What was once a small circle of ultra-wealthy consumers has become a layered and diverse audience. And as the addressable market grows, new tiers of luxury are emerging. This evolution is creating new opportunities for capital and challenging long-held ideas of what luxury means. It will only accelerate with the largest generational wealth transfer in history, as UBS’s 2025 Global Wealth Report estimates that over $80 trillion will pass to younger generations.

Read the full ‘Thought Leadership’ article at the link below