Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors.  Headquartered in Charleston, South Carolina, Greystar manages and operates more than $280 billion¹ of real estate in 241¹ markets globally with offices throughout North America, Europe, South America and the Asia-Pacific region.  Greystar is the largest operator of apartments in the United States, manages more than 822,000¹ units/beds globally, and has a robust institutional investment management platform comprised of more than $75 billion¹ of assets under management, including nearly $32 billion of assets under development. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit

¹ Key Metrics is as of end of 2Q23. 

Sector forecasts


Greystar’s outlook for residential housing remains constructive across global markets. Despite a softer macroeconomic environment, the long-term residential outlook remains positive as many developed markets continue to wrestle with supply-demand housing imbalances. These favorable tailwinds are further supported by population growth, urbanization, and smaller households, requiring more efficient land use and higher density housing that residential rental product offers. Concurrent with these demand drivers, global consumers increasingly prefer the flexibility and benefits provided by professionally managed multifamily and student accommodation such as on-site amenities and 24-hour services. Together, these secular trends have resulted in growing demand for rental housing globally.

Latin American countries such as Brazil and Chile are experiencing robust labor market dynamics, providing a healthy backdrop for demand growth. These factors mixed with shrinking household sizes continue to support Greystar’s positive outlook for the largest cities in the region. Additionally, the young population cohort prefers to live in urban infill locations, thus with a lack of adequate housing options an opportunity exists to develop high-quality, purpose-built multifamily product.

Investment principles & strategy

With over 30 years of experience investing in residential rental housing, Greystar has developed a successful investment approach focused on identifying and executing opportunities that seek to drive value at the property-level. Greystar believes that proven purpose-built rental design and operational excellence lead to a premium over market rents, often above-inflation growth, while offering security of income and a lower volatility outcome. Greystar continually seeks to deploy capital in markets with strong fundamentals while executing the investment strategies it has agreed upon with its capital partners. These strategies benefit from the company’s extensive information networks and relationships, including property management clients, lenders, developers and institutions to identify investment opportunities. Greystar’s vertically integrated, global platform is well-suited to source off-market opportunities and quickly analyze, underwrite and execute on single-asset acquisitions and developments, as well as large portfolios.

Greystar believes that compelling opportunities typically include characteristics that fit within the following profile: (i) assets in attractive locations within high-barrier-to-entry submarkets in a strategy’s target markets that are poised for outperformance due to strong residential fundamentals; (ii) assets that exhibit potential for operational improvements leveraging Greystar’s property management expertise and scale; and (iii) assets that display upside potential through executing Greystar’s historically proven capital renovation program.

Strategic corporate development

In 2013, Greystar established its operations in Mexico initially with the mandate to manage a 2,200-unit multifamily portfolio in six buildings located in Mexico City and Monterrey. Since then, Greystar has established its investment and development management capabilities in the region with a fully dedicated investment and development team, and the first institutional quality multifamily operating platform in Mexico.

Greystar’s investment process is supported with data from Greystar’s global portfolio and local market data from properties under management. Access to proprietary data enables Greystar to build operating budgets, evaluate investments and optimise property design with a high degree of accuracy, augmenting our investment capabilities. The local investment team has developed extensive relationships in the market that provide access to an attractive pipeline of investment opportunities.


The information contained in this document is provided as of the date below, unless noted. This document does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any such offer/solicitation can only be made by the applicable offering documents furnished to qualified investors in jurisdictions where permitted by law. Any opinions, forecasts, projections or other statements, other than statements of historical fact, that are made in this document are forward-looking statements. Greystar gives no express or implied representation or warranty, and no responsibility is accepted with respect to the adequacy, accuracy, completeness or reasonableness of any information set out in this document, and nothing contained herein shall be relied upon as a promise regarding any future performance.