Corporate overview

FREO Group is an international investor, developer and manager of high-quality real estate.

Established in 1996, FREO now has 13 offices spread throughout Western Europe and the US, and currently has €1.8bn assets under manage- ment. FREO has worked on more than 50 projects totalling 2.3m sqm across Europe and the US. FREO employs a unique team of 80 highly-qualified real estate and finance professionals, highly experienced in the areas of investment, asset management and leasing, debt and equity structuring and fund management. Our vertically-integrated business model and cohesive team of experienced local market experts across the select markets permits FREO the ability to find relative value throughout the various stages of the real estate cycle.

We provide a complete real estate lifecycle asset management service tailored to the needs of our investors, including proprietary asset sourcing, prudent capital structuring, identification of value creation opportunities, and ultimately opportunistic disposals. We have delivered all our projects via closed-ended funds or with co-investment partners comprising leading sovereign wealth funds, pension funds and private equity companies. Lastly, FREO is wholly privately owned by its senior management, which delivers absolute alignment of interests for our partners and ensures our full focus is only on successful execution of business plans.

Investment principles & strategy

FREO operates with a deep and cohesive network of interconnected and experienced professionals with long-standing local relationships in each market. Leveraging our network, we are able to gain access to attractive deal flow and deploy capital effectively with our partners according to the different local real estate cycles.

We only operate in markets we know well and adopt an entrepreneurial and strategic approach to source opportunities where we possess competitive advantages, often via off-market bilateral connections or limited marketing processes. We target specific micro-locations and look to unlock the intrinsic value of assets through refurbishment, repositioning, and/or corporate restructuring. Our team has extensive experience in finding optimal solutions for complex ownership structures, providing us with a larger pool of opportunities to evaluate. By creating diversified portfolios, and applying a hands-on asset management approach, we are able to generate the best risk- adjusted returns for our partners and stakeholders. Our principal investment focus in 2020–21 will be to source and execute value-add/opportunistic deals in the gateway cities of Western Europe, focusing on micro-locations with proven growth potential and strong real estate fundamentals.

Strategic corporate development

  • In 2019, FREO opened its office in Milan, Italy, and acquired a 25% strategic stake in the hotel operator Michels & Taylor.
  • In 2020, FREO successfully sold its German property manager PMCS GmbH to further focus on its core competencies in investment/asset management and developments.
  • FREO’s growth curve continues to rise as we seek to best serve our partners and stakeholders by accessing new global markets and widening the coverage of our existing platform.


This information is for professional inves- tors only and does not constitute an offer solicitation or an invitation to make an offer with respect to (i) the purchase, acquisition or sale of any assets, shares, securities or other products of any nature or (ii) the provision of services or (iii) any other legal transaction. FREO Group is a business name of FREO Group S.A. and is used by other companies within FREO Group. FREO Group S.A. is registered in Luxembourg with registration number B181015 and registered address of 6A, route de Trèves, L-2633 Senningerberg, Luxembourg.