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Aviva Investors

2021 Top 500 ranking: 56

In brands we trust: Direct-to-consumer data and the behavioural economy

Direct-to-consumer data and the behavioural economy

The tech-driven trend toward direct-to-consumer is transforming consumer brands, their intermediaries and their marketing. Intimate relationships with customers and new shopping experiences are alluring, but companies must tread a fine line between hyper-personalisation and intrusion.

Aviva Investors

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