56% of the world’s population currently lives in cities, and these numbers are expected to increase by the mid-21st century to seven out of ten people worldwide. Despite the growing importance of cities and the fact that cities generate 80% of global growth and wealth, cities face major challenges from social division, economic inequality, general demographics and environmental issues. Understanding the forces behind what makes a city competitive and attractive is therefore key in developing an investment strategy, as it determines a city’s ability to attract businesses and people over the long term.

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