Information has always been crucial in taking strategic decisions. In recent years, there has been a massive change in the quantity and quality of information available to companies. Big Data is about interpreting and exploiting all this information to unlock new growth opportunities. It could be defined with 3 key words:

VOLUME: exponential growth in the volume of data generated
VARIETY: various information sources like internet, connected objects and companies as well as possible formats are expanding fast
VELOCITY: the frequency of data generation and sharing is rising

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