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Direct investment. Direct investment in the hotel sector in Spain grew by 18% up to July 2016, reaching 996 million. This compares with 840 million for the same period the previous year, according to the Spanish Hotel Sector Report of BNP Paribas Real Estate. 2017 Forecast. The situation of ample liquidity in capital markets is driving investment in the hotel sector, foreseeably enabling the threshold of 1 billion Euro to be crossed in 2017.