Factor investing is not an asset class, it’s a solution-oriented philosophy

For some years now, ‘factor investing and smart beta’ has been the hot topic in the financial media. 

Almost every sub-theme to do with this subject has been covered, from the academic grinding down of factor performance to the implications for the asset management industry, but most of all to the strategies, in all their possible forms, proposed by each provider. The biggest plus point from this intense exposure is the growth in investor acceptance, with even traditional managers now starting to refer to factor investing or commenting on it. It has also led to some standardisation of the related vocabulary: the names of the main factors (value, momentum, low volatility and quality) are now quite common within financial parlance.

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