Combining the Quality Factor With Dividend Yield: A Study of S&P DJI Dividend Strategies

As of Dec. 31, 2018, the passive implementation of dividend strategies measured approximately USD 141 billion based on assets under management (AUM) of dividend-focused ETFs listed in the U.S. This is a staggering amount considering that only 10 years ago the AUM amounted to just over USD 6 billion.   

The growth in assets, as well as the number of passive dividend-oriented investment products, is a testament to the popularity of dividend investing.

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