German cars, Italian bags and the quality factor

Some say that high quality companies are overly expensive and question whether they should be currently held in a portfolio. While the price of quality certainly has risen, valuations are not extreme and investors should place special consideration on the benefits they may receive from investing in high quality companies.

From German automobiles to Italian leather goods, we are used to paying a premium for high quality products. Whether it’s cutting-edge engineering and market-leading reliability, or superior flair and workmanship, for certain products we recognise the benefits that often come with an increased price tag. But this phenomenon is not limited to cars and handbags.

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