As the global pandemic has made video conferencing the norm for both business and personal communication, demand for software like Zoom has surged. But there’s another, lesser-known story to tell about Zoom—its rise from Russell US Indexes ineligibility in 2019 to its recent inclusion in the Russell 1000 Index.
This ascent is an apt illustration of how our index inclusion methodology works—and how companies can rapidly adapt to meet our robust and transparent eligibility requirements.
Consistent index rules and methodology are vital for investors. In the case of a novel company such as Zoom, clarity is vital: at the start of the year, trading in a similarly-named company was halted by the SEC, amid fears investors were buying the wrong stock. So how did Zoom (ZM) arrive in the Russell 1000 so quickly?
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