Popularity: A Bridge between Classical and Behavioral Finance

Popularity is a word that embraces how much anything is liked, recognized, or desired. Popularity drives demand. In this book, we apply this concept to assets and securities to explain the premiums and so-called anomalies in security markets, especially the stock market.

Most assets and securities have a relatively fixed supply over the short or intermediate term. Popularity represents the demand for a security—or perhaps the set of reasons why a security is demanded to the extent that it is—and thus is an important determinant of prices for a given set of expected cash flows.

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